Demographic data collected from a random survey of 1,653 callers who phoned the WKRK Listener
Line at (828) 837-1320.
We feel it is very important for us to understand who our listeners our so that we can properly serve them
with programming they can enjoy. Why would we want to lose them? We also think it's important for advertisers
to understand who our listeners are so that you can wisely spend your advertising budget. Our primary target audience
(49%) is the 25-54 year old working class. 61% are females. 39% are males.
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WKRK PRIMARY COUNTIES SERVICED - 2000 CENSUS |
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WKRK terrestrial signal also reaches into other North Carolina counties like Graham, Swain, and Macon as well as
Gilmer County, Georgia, and Monroe County, Tennessee. However, the radio signal is not strong enough in those counties
to include in the above list. Even though we do have some listeners in these counties, we are honest people and would
rather not make promises to advertisers that we cannot back up. Including counties where our signal is weak would
be misleading. Please note: because of the terrain, Polk County, Tennessee coverage consists of Ducktown and Copperhill
and surrounding communities (the eastern parts). Polk County is a unique county. The Ocoee Gorge cuts it into
2 "separate worlds." Even School Closings and Delays are handled that way with Polk County as if it were 2 counties
instead of 1. However, WKRK has cut through the limitations of signal limitations and is now broadcasting our
radio station WORLDWIDE. Anyone with an internet connection can now receive WKRK on their computer speakers at
crystal clear quality.
ZIP Codes where WKRK is most popular
(by volume of calls received)
TOP 10 LIST
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28906/28905 - NC - Murphy, Marble, Unaka, surrounding communities
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28901 - NC - Andrews, Topton, surrounding communities
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28904 - NC - Hayesville and surrounding communities
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30512 - GA - Blairsville and surrounding communities
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30546 - GA - Hiawassee and surrounding communities
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30540 - GA - Ellijay and surrounding communities
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28771 - NC - Robbinsville and surrounding communities
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28734 - NC - Franklin and surrounding communities
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30555 - GA - McCaysville and surrounding communities
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30582 - GA - Young Harris and surrounding communities
WKRK serves the Tri-State area of Western North Carolina, Northern Georgia, and Eastern Tennessee. WKRK
is 1320AM and Cable TV Channel 25 located in Murphy, NC.
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The information below was provided courtesy of the Cherokee County
Chamber of Commerce, located in Murphy, NC.
INFORMATION ABOUT CHEROKEE COUNTY, NC
Per capita personal income
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Area |
1996 |
1997 |
1998 |
1999 |
2000 |
% change
1996-2000 |
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Cherokee County |
$15,336 |
$15,946 |
$16,801 |
$17,624 |
$18,384 |
19.9% |
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North Carolina |
$22,350 |
$23,468 |
$24,661 |
$25,302 |
$26,882 |
20.3% |
Average earnings per job
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Area |
1996 |
1997 |
1998 |
1999 |
2000 |
% change
1996-2000 |
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Cherokee County |
$18,515 |
$19,670 |
$19,944 |
$21,072 |
$22,480 |
21.4% |
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North Carolina |
$25,395 |
$26,664 |
$28,159 |
$29,468 |
$31,072 |
22.4% |
Median household income 2000
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Cherokee County |
$27,992 |
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North Carolina |
$39,184 |
Percentage of households by income 2000
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Dollar amount group |
Cherokee
County |
North
Carolina |
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Less than $10,000 |
15.3% |
10.5% |
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$10,000 to $14,999 |
10.0% |
6.4% |
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$15,000 to $24,999 |
19.4% |
13.8% |
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$25,000 to $34,999 |
15.6% |
13.9% |
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$35,000 to $49,999 |
17.4% |
17.7% |
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$50,000 to $74,999 |
13.5% |
19.4% |
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$75,000 to $99,999 |
5.0% |
8.9% |
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$100,000 to $149,999 |
2.3% |
6.0% |
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$150,000 to $199,999 |
0.5% |
1.6% |
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$200,000 or more |
1.1% |
1.8% |
Data Sources
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